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(Reuters) - As a marriage counselor years ago, Neil Clark Warren saw first-hand how incompatibility led to unhappy matches.

So the compatibility factor was key - even in the name - when he co-founded online match-making service e Harmony in 2000.

The site asks every user to fill in a very long, exceedingly detailed questionnaire.

These questions are the result of over 35 years clinical psychology experience plus a further three years of research and development.

“We’ve got to get in the universe of ease of use, so that the person who wants a relationship can see a way to use us.” Historically, e Harmony has not thought of swipe-based apps as competitors, since they tend to cater to more casual daters.Dr Neil Clark Warren worked with couples for almost four decades and became aware that extreme differences could cause irrevocable splits between couples over time, no matter how strong their initial bond was.He used his wealth of experience in conjunction with Dr Galen Buckwalter’s work to come up with the premise of the site and scientific formula that endeavours to create the best matches for successful long term relationships.Now, with surveys showing 70 percent of Americans are unhappy with their jobs, he thinks the same focus on matching personalities can work in the recruitment industry."Nobody has really matched personalities in terms of the applicant and the supervisor.

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